4/30/2023 0 Comments Advertising linkRun geo-targeted Facebook ads.įacebook has more targeted advertising capability than any other platform. Depending on your industry, it might even help you reach an ideal clientele: if you’re a physical therapist, for example, perhaps you could hand out brochures to local gyms or nearby hospitals. You can create free brochures and flyers on PowerPoint or Canva. Putting up brochures or flyers in local libraries, coffee shops, and businesses is a unique way to market to offline locations where people spend a good deal of their time. ![]() If you’re afraid of public speaking (don’t worry, a lot of us are), you could enroll in a local Toastmasters chapter to improve your game. To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions. Giving a thought-provoking and powerful speech will draw attention to you and, by association, your business, which can increase brand awareness and prove your business is qualified to tackle consumer’s challenges. Similar to networking, speaking at an event about a topic related to your industry is another way to exhibit your expertise. Plus, it’ll keep you up-to-date on trends in your industry. Particularly for small businesses looking to make their first connections, networking is a chance to get your name out there, meet potential partners, and find opportunities for growth. For example, a “Best Technology Startups of 2020” event will primarily be filled with participants who are interested in technology and startups. ![]() The niche topics of networking events ensure you’re meeting high-qualified leads. Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business.
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